Privacy Policy

Use of personal data

In compliance with the General Data Protection Regulation (GDPR), on the Protection of Personal Data, we inform you that the personal data you provide will be incorporated into our automated files.

The owner responsible for such automated files is Ultimate Products Around Kids, Lda., NIF: 513812016, registered at the following address: Av. João Crisóstomo nº6 6º Esq., 1000-178 Lisboa, Portugal. From hereon referred to as “UPA Kids”.

The data entered freely by the user in our online forms via our website, upa-kids.com, is intended to enable the Client to buy our products and makes proper shipment and management possible. In addition, this data is necessary for the correct identification of the customer and to facilitate our timely responses to customer requests. We only collect personal data we actually need for the specified purposes.

UPA Kids has taken technical measures to ensure the security and integrity of the data that the customer provides.

Your personal data is processed within the scope necessary to accept and fulfil your order. As a result, we may need to share your personal data with third parties, such as storage or delivery companies, banks or online payment intermediaries, to the extent necessary to deliver our products or services. UPA Kids guarantees that this data will in no case be disclosed to other third parties, unless the user has consented to that effect or in any of the cases where the law permits such disclosure.


Information that users provide when registering for the newsletter is only used to send regular information about news, offers, and promotions. Sending of the same is subject to the express approval of the user. The user can unsubscribe from this service whenever they wish.

Security in Payment Gateways

The online payment methods offered by our bank are based on secure servers, ensuring that the information flowing between our shop and the bank is protected, authentic, and can not be used by others.

Any payment made through our website, including all credit card or debit card data, is done with secure Payment Gateway and exclusively managed by the bank.

UPA Kids does not have access at any time to this data.

Client’s right to access, opposition, rectification, and cancellation

As a user of our website, you are entitled to exercise the rights of access, opposition, rectification, and cancellation at any time by requesting via email at mail@upa-kids.com or via mail at UPA Kids Lda., Av. João Crisóstomo nº6 6º Esq., 1000-178 Lisboa, Portugal. In order for us to comply with your request you must always include a copy of your ID with the application. In any case, UPA Kids agrees to cancel personal data when no longer necessary or relevant to the purposes for which it was collected.

Essential Information about Cookies

This website uses its own and third-party cookies to enhance the user experience.

By registering on the website and/or just browsing (with browser enabled to accept cookies), you accept the use of cookies, unless you object, as detailed in this Policy.

Our Cookies Policy is subject to periodic updates. Its purpose is to help you understand our use of cookies, as well as options for the user to manage them.

Users can access this information at any time via the link enabled on the website. You may change your preferences regarding the acceptance of cookies through your browser options.

You can learn more about cookies and their use at www.aboutcookies.org

At all times, and especially during installation or updating of the browser, the user can accept or reject the installation of cookies or refuse the installation of a certain kind of cookies, including advertising and cookies from third parties. In addition, after each session you can delete some or all of the stored cookies. The user can also activate the following:

• Private browsing through the browser, which lets you save your browsing history, passwords, web sites, cookies, and other information about pages you visit.

• No trace function, by which the browser requests that the websites you visit do not track your browsing habits, for example by serving publicity that matches your interests based on the sites you visit.

Please consult your browser’s help or support services for information on your different options for managing cookies.

Chrome: Settings -> Show Advanced Options -> Privacy -> Content Settings .

Internet Explorer: Tools – > Internet Options – > Privacy – > Settings.

Firefox : Tools – > Options – > Privacy – > History – > Custom Settings.

Safari: Preferences – > Security.

Changes to Privacy Policy

UPA Kids may change or update this privacy policy at any time in accordance with the legal changes that occur over time and are aimed at protecting the user.

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